The keys to these successes were always the same: begin with a clear and deliberate intent for your desired outcome, and thoughtfully structure your communication of that intent to fit the expertise of the teams executing it.

The other constant across my years in those trenches was relentless technological change. You couldn't avoid it or rest on your laurels. You just had to figure it out. Because the show must go on. I developed the habit of always scanning the horizon for what would come next.

When AI emerged, it resonated with me immediately, but not for the reasons most people were excited about. Most saw automation. I saw cognitive amplification. I saw a tool that responded to communication skills more effectively than technical skills. And I saw an opportunity to test whether everything I knew about structured collaboration could work with a machine that I could talk to.

So I embarked on a methodical, intentional human-AI collaboration to build and launch a complete media company strategy in a fraction of the time it would normally take a well-funded team. LatchKey AI is that proof of concept.

I'm not teaching AI because I'm a technologist. I'm teaching it because I'm a communicator who happens to grasp complex systems. And if I do my job right, you will discover your own power to bring your best ideas into reality.

Every AI education resource seemed built for the same audience: technically fluent Millennials, credentialed academics, or companies with dedicated transformation teams.

Meanwhile, an entire generation, the one that actually built the bridge from analog to digital, was being left with two equally useless options: panic or opt out.

Existing solutions treated AI adoption as strictly a technical problem. Learn the tools. Master the prompts. Boost your productivity. But people weren't stuck on the technicalities. They were missing the application layer.

The shift isn't HOW to use the technology. It's WHERE to use it.

I saw a gap between what people thought they needed, professional AI skills, and what they actually needed: to unlock the mindset shift for understanding Applied Intelligence as a new layer of capability they control, not a digital wishing well.